Kotler Ch. 1 Jetblue Company Case 14th Edition

1. The need being met by JetBlue is mainly transportation. In today’s world consumers need to be able to travel long-distances quickly and JetBlue’s practices ensure customer comfort/satisfaction along the journey. The wants of JetBlue’s customers are to safely and quickly travel on an airplane. They also want to be comfortable and treated well. JetBlue accomplishes this by providing leather seats and entertainment with great customer service. The demands of this airline’s customers are pretty low. They are already flying on a â€Å"discount airline,† yet they have great amenities such as more legroom.There are not really any wants that money needs to back in this scenario. JetBlue has done a good job at ensuring everything from email is available at no extra charge. 2. Consumers exchange money and time for a flight with JetBlue. They also give up the ability to fly with another airline. In exchange, however they get the â€Å"happy jetting† experience. This includes amenities such as plush seats and snacks combined with excellent customer service. From the terminal, to the plane, JetBlue employees are courteous and nice.This overall experience is highly valued by JetBlue and is supported by all the smaller facets of their market offering. 5. JetBlue should certainly be able to continue building customer relationships successfully. While Southwest is a competitor, JetBlue does have the competitive edge in cost. Also, their fun culture combined with loyal customers who spread the word certainly helps continue this success. It’s not easy to offer such great amenities while also having low fares, but JetBlue also places a lot of value on their intangible wonderful customer service.

Cultural Diversity in the Media Essay

The term drugs refer to anything, which is not prepared by organisms and is generally considered that drugs are not part of food we eat. Although drugs also refer to Medical ailments (pills, syrups, capsules etc) but here we are discussing recreational drugs which are: LSD, Shrooms, Alcohol, Caffeine, Catnip, Salvia, Cocaine, Crack, DXM, Ecstasy, Ephedrine, Heroin, Inhalants, GHB, Tobacco, Cannabis, Methamphetamine, Milk (artificially prepared), Peyote, Nutmeg, Oxycontin, Ketamine, Whiteboard Markers and so on. Drugs have its uses and abuses. But mostly, its uses are almost negligible when one starts introspection of the conditions of society caused by the abuses of Drugs. Societies are damaging because of evils of the alarming increase in the intake of drugs all over the world, which is followed by the increase in crime and decrease in national income. It has been surveyed that people portray abnormal, illegal and ruthless behaviors after intake of drugs. Alcohols being widely available in societies of west provide easy hand in the provision of drugs. In America alone, every third child is said to be tainted by the drugs. All teens see some type of drug use or abuse in school or in the media. â€Å"The nineteenth-century explosion of drug use had gotten out of hand. Wiliam Halsted invented nerve-block anesthesia with cocaine (1885) but developed such a craving for the drug that his friends had to put him aboard a schooner for several months so he could kick the habit. He did, but became addicted to morphine from the ship’s supplies. It was long a closely guarded secret at Johns Hopkins University that one of the institution’s founders was a junkie. Halsted’s student, James Leonard Corning, invented spinal anesthesia with cocaine. Every family has a vicious drunkard dad or uncle on the loose; mournful mamas swigged patent medicines by the gallon; kids raised on heroin cough syrup graduated to coca-filled soft drinks. † Increasing display of drugs as element of â€Å"Being cool†, â€Å"Easy money†, â€Å"Failure in love†, â€Å"Family problems†, â€Å"Peer Pressures† and â€Å"Complexes†, in movies is grasping the attraction of teens and young adults. â€Å"An estimated 66. 5 million Americans 12 years or older reported current use of a tobacco product in 2001. This number represents 29. 5 percent of the population. Youth cigarette use in 2001 was slightly below the rate for 2000, continuing a downward trend since 1999. † Rates of youth cigarette use were 14. 9 percent in 1999, 13. 4 percent in 2000, and 13. 0 percent in 2001. The annual number of new daily smokers age 12 to 17 decreased from 1. 1 million in 1997 to 747,000 in 2000. This translates into a reduction from 3,000 to 2,000 in the number of new youth smokers per day. † Some of the most important movies to display drugs as an inspiration for live life, business and culture are given with their detail account of criticism and background. 1. The Blow The Blow was released in 2001 was based on a true story. The story of George Jung, the man who established the American cocaine market in the 1970’s. It was directed by Ted Demme. The screenplay is by Nick Cassavetes and David McKenna. It is story of young man of middle class family struggling for a better place in society, which unfortunately do not turn out be very fruitful for the fate of the family. George then moved to California, where he starts his own business in which he finds both success and imprisonment. In prison, he meets a cellmate who introduces him into a partnership to the lucrative new market in cocaine. When George Jung released from jail he quickly becomes instrumental in establishing the exploding US market for cocaine in which he claimed that he handled about 85% of the supply in the 1970’s. Although it was a movie that could be presented as a masterpiece for the awareness of the society, the movie missed its attempt. The death of the hero was tragic but his appearance in the movie appealed the young generation to a great extent. â€Å"Blow outlines the lifestyle of a mega-rich smuggler — the border crossings, the ruthless negotiations, the sudden betrayals, the wild characters, the run-ins with the justice system, the inherent problems in dealing with massive amounts of cash, the temptations — and, ultimately, the tragedy of blowing all of your dreams for greed. † 2. Trainspotting This Academy Award nominated movies was produced in 1996. Denny boyle directed it. This movie was based on a novel â€Å"Trainspotting† by Irvine Welsh. The screenplay was adapted from Welsh’s novel by John Hodge. This movie begins with the narration by Renton, who is a rent boy, he tell others that they should choose to live traditional family life. After his narration he tells that his train of thoughts ends with â€Å"who needs reason when you’ve got heroin? † all of his friend were addicted to drugs. The movie rotates all about dirty drugs business and its dealings. The movies most critical part is when Renton leaves drug addiction he feels no purpose of life. He then also deals in selling the heroin. Later Renton realizes that his friends are no his friends at all and leave them for a better life. â€Å"Its release sparked controversy in some countries, including the United Kingdom, Australia and the United States, as to whether it promoted drug use or not. U. S. Senator, Bob Dole, decried its moral depravity and glorification of drug use during the 1996 U. S. presidential campaign, although he admitted that he had not actually seen the film. † 3. The basket ball diaries This movie was produced in 1995 and was directed by Scott Kalvert. It was written by Brian Goluboff. The movie is an autobiographical account of poet and rock musician Jim Carroll. The running time of movie was 105 minutes. As a member of an outwardly invincible high school basketball squad, Jim’s life centers around the basketball court and the court becomes an allegory for the world in his mind. It was biggest dream of Jim to become Star of basketball. He was Catholic high school student but later become drug addict due to bad company. Jim and his friends roam the streets of New York City as trivial thieves and revolts. Soon school expelled the Jim for he took drugs before game. Later Jim faces more trouble when his family throws him. This movie is a critical for most of its scene describing, â€Å"A youth (a mere school boy of age 13) is enjoying the drugs† and hence portrayed that it is not very offensive of a young boy or girl to take drugs in that age specially. â€Å"This movie contained incredibly dark and vulgar guided imagery which could quite possibly lead the impressionable into moral and value modification, poor coping skills, and dangerous decision-making. † 4. Fear and Loathing in Las Vegas The movie Fear and Loating in Las Vegas was released on May 22, 1998. It was directed by Terry Gilliam. This film was based on Hunter S. Thompson’s 1971 novel Fear and Loathing In Las Vegas: A Savage Journey to the Heart of the American Dream. Journalist Raoul Duke and attorney Dr. Gonzo travel from Los Angeles, California to Las Vegas, Nevada in 1971 to cover a motorcycle race for a sports magazine and enjoy a haphazardly planned vacation. Fueled by the massive amount of drugs they purchased with an advance from a magazine to cover a sporting event in Vegas; they set out in the Red Shark. Wreak havoc upon the citizens of Las Vegas. Encountering police, reporters, gamblers, racers, and hitchhikers; they search for some indefinable thing know only as the â€Å"American Dream† and find fear, loathing and hilarious adventures into the dementia of the modern American West. The movie is filled with violence and drugs series. It effected the audience to en extent that even an incident got attached to it. During shooting Gilliam was approached by a group of young men, one of which complimented him on the film in general, but said that his favorite scene was the andrenichrome scene. He said that he had used the drug and that Gilliam had captured the effects perfectly. Gilliam didn’t have the heart to tell the kid that it was made up, and went along with his story. 5. Dazed and confused Dazed and confused is a 1993 American film written and directed by Richard Linklater. The movie tells the stories of the last day of school in May 1976 in a Texas suburb. As the movie begins, the last day of school at a high school is beginning. The last day at Robert E. Lee High School proceeds with regular classes but the soon-to-be-senior class (Class of 1977) is more interested in getting ready for the annual hazing of the incoming freshman class, which will take place after school. The hazing is depicted as a ritualized event that has the support of the town, in the movie. Randall Pink Floyd was a football player who moves with simplistic grace among groups of greasers, nerds, stoners, and athletes alike. The coaches introduced a new policy for the upcoming 1976-77 school year in which athletes have to sign a written pledge that they will not use alcohol or illegal drugs. Pink refuses to sign the pledge sheet. The coach berates Randall Floyd for hanging out with â€Å"that other crowd† (referring to his stoner friends) and Floyd takes offense to it. â€Å"The movie conspicuously shows the much more relaxed attitudes toward both teenage alcohol consumption and driving with open beer containers at the time; Kramer can easily buy beer as the lawful Texas drinking age at the time was 18 and even that was lightly enforced. † References 1. http://www. thc-ministry. net/history-of-drugs. html 2. http://www. getsomeblow. com/index2. html 3. http://parentingteens. about. com/cs/drugsofabuse/a/druguse10_2. htm 4. http://en. wikipedia. org/wiki/Trainspotting_(film) 5. ChildCare Action Project: Christian Analysis of American Culture (CAP) by Thomas A. Carder http://www. capalert. com/capreports/basketballdiaries/basketballdiaries. htm 6. http://en. wikipedia. org/wiki/Fear_and_Loathing_in_Las_Vegas_%28film%29 7. http://en. wikipedia. org/wiki/Dazed_and_Confused_(film)

Dick Cheneys Bush-Era National Security Speech at AEI essay

Dick Cheneys Bush-Era National Security Speech at AEI essay Dick Cheneys Bush-Era National Security Speech at AEI essay Dick Cheneys Bush-Era National Security Speech at AEI essayHistorically, the foreign policy tradition in the US was determined by domestic policies. What is meant here is the fact that the foreign policy of the US was driven by domestic policies and interests of the US. For instance, the development of close economic and political relations of the US on the dawn of its independence with France, Spain and the Netherlands was determined by the urgent need of the US to enhance its independence of Great Britain.In the course of time, the foreign policy traditions of the US evolved and changed consistently. At this point, it is worth mentioning the fact that the early 20th century and its first half were marked by the isolationist foreign policy of the US but, by the mid-20th century, the role of the US as one of the major world powers became obvious, while its involvement in World War II contributed to the rise of the US as the leading superpower, whose position could be challenged by th e USSR only until its downfall in 1991.The more recent history of the US reveals the devotion of Americans to their traditional foreign policy with the priority of their domestic policy and national interests over international relations. This is why by the end of the 20th – early 21st century, the US focused its foreign policies on the maintenance of the national security and protection of the US economic interests. Even the status of the only superpower of the world did not change the foreign policy of the US much because foreign policies of the US were driven by concerns of national interests of the US mainly.At the same time, the post-9/11 era marked the shift in the foreign policy to the excessive use of the US military power abroad. At first, such policy was justified by the national security concerns because the threat of international terrorism and the use of the weapon of mass destruction by outcast-states encouraged Americans to support foreign policies conducted by the Bush administration. However, eventually, the US population has grown dissatisfied with foreign policies of the US because of the alienation of American traditions in the foreign policy of the US. The US population has grown dissatisfied because foreign policies have become prior to domestic ones consuming hugging financial, material and human resources, whereas military operations conducted by the US in Afghanistan and Iraq were perceived by many Americans as pointless. Moreover, such practices as the establishment of the prison for international terrorists and prisoners war in Guantanamo, Cuba, where human rights of inmates were neglected an tortures were applied widely, raised the dissatisfaction of the public with foreign policies.This is why Barak Obama’s coming to power became the new stage in the development foreign policies of the US and many Americans expected the promised return to the traditional foreign policy of the US. In response to emerging criticism of t he US foreign policy, Obama attempted to shut down the prison in Guantanamo but confronted the severe opposition from the part of the Congress because many senators believed Guantanamo to be essential for the struggle against international terrorism, although the main advantage of the Guantanamo detention camp was the possibility of neglecting legal procedures and norms which were essential in the US. Nevertheless, Obama has demonstrated his eager support of the full shut down of Guantanamo as illegal   entity, where human rights are violate that contradict to American norms and traditions.However, as Dick Cheney justly remarks () the Guantanamo detention camp does not really contradict to foreign policy traditions of the US because traditionally the US paid little attention to the violation of human rights of citizens abroad as long as interests and rights of Americans were not under a threat. For instance, the US could undertake sanctions or counter action in response to the thr eat of interests or rights of some American citizens. Therefore, if Guantanamo detention camp does not violate rights of Americans and helps to protect the US from international terrorists than the US could reasonably maintain Guantanamo in terms of its traditional foreign policy. In this regard, Barak Obama may misinterpret in a way foreign policy traditions of the US as he claims to return the US to its traditions and values. for instance, the US did not interfere in World War I and World War II, until the US citizens suffered from the attack of Germany and Japan respectively.As for the Obama administration policy in relation to Iraq and Afghanistan, they are also not so perfect in regard to American foreign policy traditions as the US President wants them to be. On the one hand, the withdrawal of American troops from Iraq and Afghanistan is welcomed by a large part of the society. On the other hand, the withdrawal of America troops may and does evoke criticism of the US foreign p olicy because such decisions are viewed as the manifestation of the US weakness, while the US has already accustomed to play the leading part in international relations and policies of the US determine, to a significant extent, intentional politics and relations. Therefore, Obama’s decision to withdraw American troops match American foreign policy traditions in terms of the protection of Americans since the further location of American troops in Iraq and Afghanistan would have increased the number of casualties among American soldiers. On the other hand, the US should maintain its reputation as the dominant superpower that can keep the situation under control and can use its military to protect national interests of the US.At this point, it is also necessary to take into consideration the fact that the deployment of the US military is the ultimate but effective tool used by the US in its foreign policy. Obama prefers not to deploy the US military abroad and use diplomacy or e conomic pressure to protection national interests of the US. However, Iraq and Afghanistan play an important part in the maintenance of the US control over strategically important region, the Middle East which is the major supplier of oil to the US. In such a situation, the decision of Obama to withdraw the US troops from Iraq and Afghanistan seems to match American foreign policies, in a way, protecting the life and health of the US citizens. On the other hand, such policy of the US raises the problem of the failure of the US to protect its national economic interests because if the Middle East goes out of control of the US, the US may face considerable economic problems, in case of the anti-American political or military force coming into power in Iraq or Afghanistan or in case of the enhancement of Iran in the region. In such a situation, the desirable respect to traditions of the US foreign policies conducted by Obama is quite controversial since efforts of Obama to meet traditi ons of the US foreign policies raise the problem of the emerging new threats to the dominant position of the US in the world. In such a situation, the US foreign policies face considerable problems, while Obama’s efforts to return to traditional foreign policies are not as successful as they were planned to be.Thus, taking into account all above mentioned, it is important to place emphasis on the fact that the development of current foreign policies aim at meeting the US national interests and traditional foreign policies of the US. Obama has declared the focus on respect to the traditional American values and return of the foreign policy to the framework of American traditions. However, today, the US cannot implement fully its foreign policies traditions because the policy of isolationism is hardly applicable to the contemporary foreign policies because the US face considerable problems since the refusal from the development of large scale foreign policies, including militar y operations of the US abroad may put under a threat national interests of the US. If the US weakens its position in the Persian Gulf region, the economic interests of the US may be under a threat. In such a situation, the US foreign policy should maintain its traditions and meet its national interests.

Bloom Research and Response Paper

Larkin and Burton’s abstract preface the Joint Commission’s directive for effective communication among caregivers during handoff to ensure patient safety (Larkin Burton, 2008, p. 360). The case study reviews the lack of handoff practice and its effect on continuum of care provided to â€Å"Ms. C, a 64-year-old woman, presented to the ambulatory surgery center for an open cholecystectomy† (p. 390), and the subsequent workshop utilizing Bloom’s Taxonomy of Education Objectives to educate and change clinical practice among the staff members. From this reader’s vantage Ms. C’s respiratory de-compensation was a result of the nurses’ failure to communicate patients medical history and critical findings during unit-to-unit transfer and shift report, inadequate nurse to patient ratio along with incomplete charting, failure to recognize early signs and symptoms of respiratory compromise, and lack of critical thinking skills. Evidenced by the case study’s assertions, Ms. C required oxygen in the post anesthesia care unit (PACU) but was transferred without it. Second, the PACU nurse did not communicate to the patient’s need for oxygen to the receiving nurse during handoff report. It is unclear if the surgeon wrote vital sign parameters and pulmonary toilet orders, or if there were standard protocols for this post operative unit. Ms. C’s incomplete graphic record indicate she was placed on four liters of oxygen within two hours of her arrival to the unit at 1630; however, fail to adequately trend abnormal vital signs such as low grade temperature and tachycardia (Larkin Burton, 2008, p. 392). The record does not document any nurse-initiated interventions or call to the doctor requesting a chest x-ray or recommending a respiratory therapy consult for breathing treatment and incentive spirometer. On post-op day two Ms. C’s respiratory status declined requiring a non-rebreather mask, rapid response team consult, and a transfer to the intensive care unit for a diagnosis of respiratory distress (p. 392). There were multiply factors that contributed to the above scenario; Larkin and Burton writes that â€Å"after this near-miss, failure to rescue incident† (p. 94) a task force consisting of management, clinical nurse specialist (CNS) and unit educator convened to discuss the event. The task force concluded that the nursing staff members were ineffectual in critically evaluating the patient’s signs and symptoms. The CNS chose a framework that utilized â€Å"Bloom’s Taxonomy of Educational Objectives†, that provided measurable outcomes to the ed ucational activity and enabled the nursing team to optimize their critical skill levels. A workshop to assist staff to navigate through the case study in a realistic manner was implemented (Larkin Burton, 2008, p. 95). The cognitive domain contains six intellectual skills that measure: knowledge, comprehension, application, analysis, synthesis, and evaluation of information received. The affective domain contains five emotional factors: receiving, responding, valuing, organizing, also conceptualizing and characterizing by value concept. It is during this phase that individual buy-in occurs or not. Finally, the psychomotor domain contains five motor skills functions of imitation, manipulation, precision, articulation, and naturalization. The individual learn to adapt his or her movements intuitively to a given situation (Larkin Burton, 2008, p. 395). The key component of continued nursing education is to advance and apply evidenced based practice at the bedside. The use of Bloom’s Taxonomy of Educational Objectives as the framework promote the transfer of evidence based information, in a setting that allow the nurse educators to evaluate and measure the learner’s: cognitive, affective and psychomotor processes. It allows the learner (nurse) to assess his or her level of application within each domain. Both the educator and the nurse can reinforce successes and target learning opportunities to areas of inefficiency. References Blais, K. K. , Hayes, J. S. (2011). Professional Nursing Practice Concepts and Perspective (6th ed. ). Upper Saddle River, NJ: Pearson. Bouchard, G. J. (2011, November). In Full Bloom: Helping Students Grow Using the Taxonomy of Educational Objectives. The Journal of Physican Assistance Education, 22(4), 44-46. Larkin, B. G. , Burton, K. J. (2008, September). Evaluating a Case Study Using Blooms Taxonomy of Education. AORN, 88(3), 390-402.

Practical School Community partnerships leading. To Successful Article

Practical School Community partnerships leading. To Successful educational Leaders - Article Example Achieving common goals, fostering educational attainment/achievement, and reform are among the achievements (Chen, 2010). This will also validate an understanding of community-school partnership leading to adjustment of the future leadership system so as to enhance growth. The article is essential in enhancing the knowledge and skills acquired in the classroom setting. The idea and concept behind school community partnership is to appraise student’s performance over time due to effective and efficient education leadership. Hence, it is great and vital potential for preparing future educational leaders. The community is an integral and essential section of the institution. In this partnership, the school and community tend to share responsibility for childrens learning. The partnership is based on acknowledgment of sharing resources and expertise of each party(Kladifko, 2013). The community should be incorporated in the school process because the activities done in the school impacts directly on the societies. They have a responsibility of fundamental significance in assisting in the nurturing and growth of the students. These will in-turn assist students to explore their maximum potential and attain good grades. It will minimize conflict and enhance activities that will assist in proper functioning of the school. As an extension and enhancement of this partnership, education leaders should emphasize a wide base of community involvement in school activities. System leaders should endeavor involved in implementation and development of strategies that promote school-family-community partnerships. System leaders and school PTA should involve the society in setting direction for the school. In my understanding, education system leaders should be well equipped with qualities and attributes that will assist them to set clear sense of direction for influencing and impacting individuals. System leaders should drive the community and school fraternity to share an